Why Shop B TRENDS?

We're professional designers, stylists, innovators, trendsetters, beachgoers, and surfers. We're a talented team of laid-back professionals with diverse industry experience. We're on a mission to become the leading experts in surf and swimwear design.

Why are we unique? From conception to execution, we bring to life our own designs. We have a team of renowned stylists that scour the beaches of Southern California and beyond to deliver unparalleled apparel. Our buyers specialize in obtaining premium labels and rare finds, which we deliver straight to our customers at affordable pricing through our radically easy-to-shop website.

We seek and set trends — a reputation we've worked hard to earn and continually strive to maintain.

Surf Paradise isn't simply a store, we're a lifestyle brand.